✅ Saturday AM (User Interviews)
Goal: Validate Problem Statement, JTBD, and Personas
Tasks
- Run 4–6 quick user interviews (10–15 mins each)
- Follow interview guide
- Capture verbatim quotes + key insights
Deliverables
- Interview notes per user
- Top 3 pains & desires summary
- Quotes for case study
✅ Saturday PM (Synthesis & Problem Refinement)
Goal: Turn insights into refined frameworks.
Tasks
- Cluster notes into themes (pain, workaround, desire, vibe)
- Update JTBD stories
- Refine “How Might We” questions
Deliverables
- JTBD v2
- HMW v2
- Refined Problem Statement v2